Government affairs and lobbying in Brazil are emerging from the shadows. Technological advances facilitate collection of increasing amounts of relevant information while fragmenting and democratizing communications pathways. Examining the impact these factors have already had on other leading economies, multinational players demand more sophisticated solutions in Brazil to attend their complex needs.
Companies must assess the lay of the land in political, economic and cultural terms and in order to evaluate risks as well as opportunities not only for the local operation, but for the global enterprise. This process, combined with measures to engage relevant stakeholders is what we at Concordia define as public affairs.
Brazil’s dynamic and maturing economy increasingly draws investment from international market entrants and established locals alike. While the country is relatively open to foreign investment, MNCs often face explicit and sometimes less obvious regulatory and political challenges that call for bespoke strategic analyses and approaches.
The government’s confirmed commitment to industrial policy combined with increased regulatory activism and political interference in regulatory agencies means that both local and international players often benefit from external expertise on public affairs matters. Given that the government is often a large competitor or potential client, firms also profit from local advice on emerging public procurement or public-private partnerships (PPPs).